Singer-Songwriter, Mom-of-Two and TV Personality to Appear in 360-Degree Marketing Campaign
FORT WASHINGTON, Pa., April 13, 2017 – South Beach Diet®, a division of Nutrisystem Inc., a leading provider of weight loss products and services, announced today that Jessie James Decker has been named as a brand ambassador. The singer-songwriter, TV personality and mom-of-two will appear in a 360-degree marketing campaign including television, online, digital and social media.
“We are excited to announce that Jessie James Decker has joined our team as a brand ambassador,” said Keira Krausz, CMO of Nutrisystem, Inc. “We are confident that Jessie’s authenticity will speak to our customers and help encourage them to reach their health and weight-loss goals.”
“I have been following the principles of the South Beach Diet for quite some time,” said Decker. “What I love about the new South Beach Diet program is that not only does it fuel your body with the foods you need, but it teaches you how to eat to achieve optimal health. I want to help other women and men live a healthy lifestyle and educate them that dieting doesn’t have be about deprivation.”
As a busy mom, Decker says the South Beach Diet makes staying healthy easy.
“My days often consist of juggling work while running around after my kids, and sometimes I forget that I need to focus on myself,” added Decker. “With the South Beach Diet, I can easily grab a meal, a bar or a shake, and be confident that I am eating healthy, even on the go.”
Rolling out this year as a new structured meal delivery program, the South Beach Diet boasts a menu of nearly 75 frozen and pantry-ready meals and snacks. The most popular items on the menu include the Beach Shack Chocolate Shake, Blueberry Ricotta Muffin, Ham & Veggie Frittata, Chicken Roma, Home-style Chicken & Brown Rice, and Peanut Butter Chocolate Lunch Bar. The South Beach Diet program is high in protein, and low in carbohydrates and added sugar.
Decker also has her favorites, which she says give her the flexibility and convenience she needs to eat right.
“I’m a busy mom and I don’t always have the time to cook a big meal. I love being able to grab the Banana Nut or Blueberry Ricotta Muffins for breakfast. For lunch, the Vegetable Chili is one of my favorites. And I can’t seem to get enough of the Toffee Nut Bars. They’re addictive.”
About Jessie James Decker
Superstar country music singer/songwriter and style entrepreneur, Jessie James Decker began singing at nine years old and was already attracting attention in Music City for her gritty, genuine vocals by the age of fifteen. Her 2009 self-titled debut album features the GOLD certified single “Wanted.” Her two most recent EPs, 2014’s Comin’ Home, and Gold, released in February 2017 on Epic Records, hit #1 on the iTunes chart and top 5 on Billboard’s Top Country Albums Chart. Gold includes Decker’s new hit single, “Lights Down Low.” With over 5 million followers across her social media, Decker is a massive influencer with a legion of dedicated fans. Her first nationwide, headlining tour in 2015 sold out almost instantly. With her powerhouse vocals and genuine personality, Decker is carrying the torch for strong females in country music.
About South Beach Diet
Acquired by Nutrisystem, Inc. in December 2015, the all-new South Beach Diet ® launched as a structured weight loss program in January 2017. The program offers a safe, effective method of weight loss, and introduces easy-to-follow principles that help achieve long-term optimal health. The South Beach Diet was created by Dr. Arthur Agatston, a renowned cardiologist from southern Florida. Published in 2003, “The South Beach Diet” became a runaway bestseller, and many of the brand’s books have appeared on the New York Times bestseller list with more than 23 million copies in print. Meals in the South Beach Diet contain no artificial flavors, colors, or sweeteners and those designated as Phase 1 are gluten-free. For more information, go to South Beach Diet Newsroom.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss industry, having helped millions of people lose weight over the course of more than 40 years. The Company’s weight loss solutions include Nutrisystem® Lean13, Fast 5, and Turbo 10, all clinically tested, structured food delivery programs that integrate seamlessly with the digital platform NuMi® by Nutrisystem. The Company offers multi-day kits and individual products at select retail outlets. The Company also owns and operates the South Beach Diet® as well as multiple shake lines including NutriCrush® Shakes and Turbo Shakes™.
Robin McConnell Shallow
Senior Vice President, Corporate Communication and Public Relations
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