New Representatives Join Lead Ambassador Jessie James Decker in Promoting the South Beach Healthy Lifestyle
FORT WASHINGTON, Pa., Jan. 17, 2019 — South Beach Diet®, a division of Nutrisystem, Inc. (Nasdaq: NTRI), a leading provider of weight management products and services, announced today a slate of new brand ambassadors, including reality television personalities Savannah Chrisley, Ashley Iaconetti and Jared Haibon. Each revealed their participation via their respective social media channels to a combined audience of over 3.5 million followers.
Noting the appeal and influence that these new ambassadors bring, Keira Krausz, Chief Marketing Officer, South Beach Diet said, “Savannah, Ashley and Jared have fresh, authentic voices that speak directly to loyal, enthusiastic audiences, and we’re thrilled to have them represent South Beach. Each of these individuals exemplify the best of the South Beach lifestyle – accessible, aspirational, active and healthy. We look forward to following them on their wellness journeys.”
In addition to engaging more well-known personalities, South Beach is expanding its social media outreach by utilizing a series of micro-influencers who also demonstrate the spirit and success of the program. Multi-hyphenate personality Jessie James Decker continues to serve as lead ambassador for South Beach, appearing in new television commercials, digital ads and across social media platforms.
Earlier this year, the Company announced its South Beach Diet Keto-Friendly program, a low-carb, high-fat dietary pattern consistent with a “keto” diet. This new program was inspired by the growing trend toward health-conscious consumers pursuing keto lifestyle and products, which have been associated with health benefits, weight loss and performance.
South Beach Ambassadors
Jessie James Decker is the lead celebrity brand ambassador for South Beach Diet and appears in the Company’s 360-degree marketing campaign including television, online, digital and social media. Decker is a country music singer/songwriter, style entrepreneur, television personality and author.
New South Beach Ambassador Savannah Chrisley stars in USA Network’s hit reality show, “Chrisley Knows Best.” Her undeniable charm and appeal led to an additional starring role in the new series, “Growing Up Chrisley,” scheduled to premiere this spring.
New South Beach Ambassador Ashley Iaconetti is a TV personality known for her appearances on “The Bachelor” franchise. She serves as a co-host for the iHeart podcast, “Almost Famous,” and “The I Don’t Get It” podcast for Wave Network. She also works as a correspondent for Access Hollywood and Celebrity Page and is a columnist for Cosmopolitan.com.
New South Beach Ambassador Jared Haibon is a TV personality best known for his time on ABC’s hit reality shows, “The Bachelorette,” and season two of “Bachelor in Paradise.” He is a co-host of the weekly iHeart Radio podcast, “Help! I Suck at Dating.”
About South Beach
South Beach Diet®, a division of Nutrisystem, Inc. (Nasdaq: NTRI), is a leading provider of weight management products and services, based on the best-selling The South Beach Diet book, written by world-renowned cardiologist Dr. Arthur Agatston. Acquired by Nutrisystem in 2015 and reintroduced as a home delivery weight-loss plan in 2017, South Beach Diet program offers safe, effective and scientifically-backed weight-loss plans, helping customers lose up to seven pounds in the first seven days. For more information, go to Newsroom.SouthBeachDiet.com and www.southbeachdiet.com.
Robin McConnell Shallow
SVP, Corporate Communications